Law Firm Marketing & Business Development Plans

A well-crafted marketing plan is the cornerstone of success—whether for the firm as a whole, a specific practice group, an industry sector, a geographic market, or an individual attorney. At HTMLawyers, we specialize in developing strategic, targeted plans that leverage the most effective marketing channels, create actionable steps, and track ROI to ensure measurable success.

Our process typically begins with a comprehensive marketing audit—an internal assessment that evaluates your firm’s culture, capabilities, and strategic positioning. We recognize that understanding internal dynamics, including politics and personalities, is just as critical as identifying strengths, weaknesses, and growth opportunities. Through interviews, meetings, surveys, and firm data analysis, we pinpoint the best course of action.

Market research is another essential component, encompassing competitive intelligence, client insights, industry trends, reputation analysis, and targeted surveys or focus groups. With all collected data in hand, we craft a marketing plan that aligns with your firm’s specific goals, ensuring a seamless match between staffing, budgeting, and objectives.

Success doesn’t happen overnight. We continuously analyze results, refine strategies, and adjust the plan to ensure it remains dynamic and effective. If your law firm is looking for a customized marketing and business development strategy, reach out to us—we’re here to help you achieve your full potential.

What is The Scope of Your Marketing Efforts?

• Strategic Planning: Short-Term, Mid-Range and Long-Term
• Staffing
• Budget / Resource Allocation
• Brand Development
• Public / Media Relations
• Pro Bono / Community Relations
• Advertising Strategy / Media Buys
• Print Materials / Publications
• Web Site Development / Online Strategies
• Technology
• Industry Focus / Practice Groups
• Geographic Location
• Public Speaking
• Sales Training and Coaching
• Cross-Selling / Business Development
• Client Satisfaction Plans and Surveys
• Request for Proposals (RFP) Creation and Selection
• Lawyer Rankings & Ratings
• Competitive Analysis – Geographical, Practice Area, Firm Size
• Sponsorships / Trade Show Exhibitions
• Networking
• Partnerships
• Event Planning