About Us

HTMLawyers is the nation’s premier attorney-driven marketing and business development consultancy, serving lawyers and law firms with unmatched expertise and strategic guidance. For nearly 25 years, we have partnered with firms across the United States and globally, developing tailored marketing strategies, business growth plans, and conducting high-level marketing staff searches for some of the country’s leading law practices.

A Unique Perspective & Proven Leadership

At HTMLawyers, we reject cookie-cutter solutions—every lawyer and firm is distinct, and our customized programs reflect that uniqueness. Micah Buchdahl, an active, licensed attorney, brings a rare combination of first-hand legal industry experience and deep marketing acumen. His expertise spans roles as in-house counsel, legal marketer, media strategist, journalist, and sales executive, providing a holistic understanding of law firm growth.

Micah’s leadership includes serving as past chair of both the American Bar Association’s Law Practice Division and the ABA’s Standing Committee on Continuing Legal Education (SCOCLE)—credentials that underscore his influence in the field.

A Tailored Approach to Success

No two firms operate the same way, which is why our process begins with a personalized consultation, followed by stakeholder meetings to craft a strategic, actionable plan designed to fit your firm’s unique culture, environment, and goals. Whether refining marketing efforts, strengthening business development, or optimizing operational strategies, HTMLawyers ensure your firm’s success with precision, integrity, and proven expertise.