Micah Buchdahl is an ethics attorney focused on assisting law firms with business development initiatives. In 2023, he received the Samuel S. Smith Award, the highest honor bestowed by the American Bar Association Law Practice Division, recognizing an individual who has demonstrated outstanding lifetime achievement in the field of law practice management. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing company, which he founded in 2001.
Micah has been an active member of the ABA Law Practice Division for more than 25 years, serving in numerous leadership roles, including Chair of the Division (2009–10), marketing columnist for Law Practice magazine, and currently Chair of the Law Practice Today (LPT) webzine. He also serves on the LP Council and the LP Ethics & Professionalism Committee. Beyond the Division, Micah chaired the ABA Standing Committee on Continuing Legal Education (2015–19) and was recently appointed to the ABA Journal Board of Editors. He is a Fellow of the American Bar Foundation and a member of the Association of Professional Responsibility Lawyers (APRL).
His unique career experience and perspective benefit his law firm clients. Micah worked in the Philadelphia Municipal Court as a mediator and arbitrator. He was associate corporate counsel with the Philadelphia Flyers and Spectacor, and served as director of NBA Photos, a marketing division of the National Basketball Association. He worked for a legal industry vendor on the sale and development of law marketing products and services. Micah is best known for his ethics counsel as it pertains to law marketing, advertising and solicitation compliance.
With HTMLawyers, Micah has worked with law firms of all sizes and practice areas on initiatives ranging from business development strategy to evaluation of existing efforts and placement of law marketing staff and now devotes most of his time to advising firms on marketing ethics risk assessment and compliance.
Before attending law school, Micah worked in marketing and public relations roles for teams in the National Hockey League and the Major Indoor Soccer League, and later served as a journalist for The Baltimore Sun. He earned both his undergraduate degree (B.A., journalism, magna cum laude) and his law degree (J.D., class president) from Temple University. Micah is admitted to the Pennsylvania Bar.
In the legal community, Micah regularly writes and teaches CLE programs on marketing, advertising, solicitation, and multi‑jurisdictional practice issues, with a particular focus on ethics and professional responsibility. He also maintains his long‑running blog at MarketingAttorney.com.
In the community, Micah has served in a variety of leadership roles at Adath Emanu‑El in Mount Laurel, New Jersey, where he currently chairs the Ethics Code Task Force. He has also volunteered as a coach with the Moorestown Youth Baseball Federation and the Moorestown Youth Basketball Club. Micah serves on the Alumni Board of Temple University’s Klein College of Media and Communication and, together with his wife, Ivy, contributes time and financial support to numerous charitable and educational organizations, including Temple University, the University of Pennsylvania, Washington University in St. Louis, and Moorestown Friends School. They are the proud parents of Lily, a graduate of Washington University in St. Louis, and Benjamin, a sport analytics major at Syracuse University. Micah’s personal passions include bicycling and following the Philadelphia Phillies, Eagles, 76ers, and Temple Owls. Micah and Ivy—self‑proclaimed foodies—enjoy sharing dining recommendations with friends and family seeking the best restaurants in Philadelphia.
Micah can be reached at micah@HTMLawyers.com or by phone at (856) 234-4334.