Micah Buchdahl

Micah Buchdahl is an ethics attorney focused on assisting law firms with business development initiatives. In 2023, he received the Samuel S. Smith Award, the highest honor bestowed by the American Bar Association Law Practice Division, recognizing an individual who has demonstrated outstanding lifetime achievement in the field of law practice management. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing company, which he founded in 2001.

Micah has been an active member of the Law Practice Division for more than 25 years, serving in various leadership roles, including chair of the division (2009-10), Section Council member, marketing columnist for Law Practice magazine and editor in chief of the ABA Law Practice Today webzine. He has also served as chair of the ABA Standing Committee on Continuing Legal Education (2015-19). Micah is a fellow of the American Bar Foundation and a member of the Association of Professional Responsibility Lawyers (APRL).

His unique career experience and perspective benefits his law firm clients. Micah worked in the Philadelphia Municipal Court as a mediator and arbitrator. He was associate corporate counsel with the Philadelphia Flyers and Spectacor, and served as director of NBA Photos, a marketing division of the National Basketball Association. He worked for a legal industry vendor on the sale and development of law marketing products and services. Micah is best known for his ethics counsel as it pertains to law marketing and advertising issues and compliance.

With HTMLawyers, Micah has worked with law firms of all sizes and practice areas on initiatives ranging from business development strategy to evaluation of existing efforts, and placement of law marketing staff.

Prior to law school, Micah worked in marketing and public relations functions within the National Hockey League and Major Indoor Soccer League. He also served as a journalist for The Baltimore Sun. Micah attended Temple University both as an undergraduate (B.A., journalism, magna cum laude) and later for Law School (J.D., class president). He is admitted to the Pennsylvania Bar.

In the legal community, Micah regularly writes and teaches CLE ethics courses on marketing, advertising, solicitation, and multi-jurisdictional practice issues. He blogs at MarketingAttorney.com.

In the community, Micah has served in leadership roles as a member of Adath Emanu-El in Mount Laurel, New Jersey. He has served as a volunteer coach with the Moorestown Youth Baseball Federation and the Moorestown Youth Basketball Club. With his wife, Ivy, they contribute time and financial support to numerous charitable and educational endeavors (including Temple University, the University of Pennsylvania, Washington University in St. Louis and Moorestown Friends School). They are the proud parents of Lily and Benjamin. Micah's personal passions include bicycling and following the Philadelphia Phillies, Super Bowl Champion Eagles, Philadelphia 76ers and Temple Owls. Micah and Ivy--self-proclaimed foodies--provide dining advice to friends and family looking for the best restaurants in Philadelphia.

Micah can be reached at micah@HTMLawyers.com or by phone at (856) 234-4334.