The HTMLawyers web site & technology audits focuses on the irrefutable ties between marketing and technology. The audit examines online initiatives and expenditures as well as ensuring that technology is effectively used to further business development goals. Too many firms are wasting efforts on overpriced and underutilized web sites, poor search engine optimization and valueless online promotion. At the same time, many are missing the boat in taking full advantage of technology that already exists inside and outside the firm. The web audit examines strengths and shortcomings, studies traffic patterns, audience goals and provides suggestions for the future. Plan strategically before you waste more money and resources.
what is a web site and technology audit?
- A dialogue of web agenda with relevant firm personnel, such as marketing staff and involved attorneys.
- A review of current online efforts and uses of technology to determine effectiveness of plans from a goal and target audience perspective.
- Presentation of actionable recommendation that addresses short and long-term goals.
what are the benefits of a web site and technology audit?
- Understand which audiences to target (i.e. clients, prospects, referrals, recruits), and how to reach them most effectively.
- Determine how to best spend your allotted budget, and help facilitate request-for-proposal (RFP) and prospective vendor interviewing.
- Gain insight and recommendations from the Internet Marketing Attorney, founder of the IMA Awards for law firm web site excellence.
 To request more information on HTMLawyers’ Web Site & Technology Audits program, click here...
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